Dyson digital motor

Conventional electric motors haven’t changed much in 100 years. Bulky and fragile. The brushes wear down and emit carbon dust.

The Dyson digital motor works differently.

Controlled by a microchip it spins at 104,000 rpm – five times faster than a Formula 1 car engine. Because of its speed, the Dyson digital motor is smaller and lighter than conventional motors. And with no brushes or fixed magnets, it doesn’t emit carbon dust.