DDM engineered for efficiency

Engineered for efficiency

Dyson Corporate Social Responsibility
starts at the drawing board.

Efficient Enginnering Blueprints

Efficient engineering

Dyson is about efficient engineering. We design for performance but the brief is broad. We engineer high performance machines and technology which maximise every watt of power and gram of material.

Cordless Vacuum Close up

Efficient engineering – More with less

The V6 Dyson digital motor is the 350 Watt engine for DC58/59, a cordless vacuum that is lighter but more powerful than its predecessor.
Double stacked cyclone technology allows for more than twice the number of cyclones in a similar amount of space too.

Dyson V Airblade airflow

Efficient engineering – No unnecessary consumables

Powered by the Dyson digital motor, Dyson Airblade™ hand dryers force unheated air through a slot as narrow as 0.3mm at 640 Kph to create sheets of air that scrape water from people’s hands. It is up to 80% more energy efficient than conventional warm air hand dryers.

C02e weight outline

Environmental legislation

Dyson has always shown that through efficient engineering, high performance can be achieved with low power – and we’re trying to encourage others to do the same.

We have successfully lobbied the European Union to introduce a cap on the size of vacuum motors from 2014. The estimated energy savings from the EU Ecodesign and Energy Labelling measures for vacuum cleaners amount to 19 Terawatt hours of electricity per year by 2020. This corresponds to an estimated 8 million tons of CO2e.

Reflection of a Cylinder Vacuum with inside view

Safe machines

All Dyson machines comply with RoHS, the European Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic equipment. Examples of materials restricted by RoHS include lead, mercury and cadmium.

Dyson is also compliant with the European Regulation on the Registration of Chemicals known as REACH and California’s Proposition 65.

Recyling Symbol

What do I do with my old Dyson machine?

Disposal. Dyson machines contain a high percentage of recyclable material. When your machine reaches the end of its useful life, please dispose of it responsibly, recycling where facilities exist or take it to your local Dyson Service Center where we will recycle it for you.

All Dyson machines consist of:

  • Pile of vacuum bags

    No bags

    Dyson machines don’t use unnecessary consumables - no bags or filters to replace.

  • Outline of smaller vacuum against a larger vacuum

    Smaller, lighter

    By being particular about the materials we use, and then ensuring their robustness through computer modeling and empirical testing, Dyson engineers have been able to slim down components. This saves on raw materials, improves shipping efficiency and means less waste at end of life.

  • DC44 in 3 angles

    Machines that last

    Dyson does not design for obsolescence. We subject our machines to an assault course of tests to make sure they can withstand many years of use.

Manufacturing a Dyson Digital Motor


Dyson’s high technology motors manufacturing facility produces more than 4 million motors every year.

Every motor has minute tolerances only possible on a fully automated production line. 50 robots and 22 components are needed to produce each motor.

Dyson has been measuring the environmental impact of its operations since 2011. The greatest savings are achieved through making our manufacturing facilities more efficient.

Dyson Headquarters Malmesbury

From drawing board to production line

Dyson technology starts life in our R&D centre in the UK where our 850 design engineers are based. Designing new technology is a painstaking process of continual improvement.

We have the same approach to other areas of Dyson too. We employ close to 5,000 people around the world but indirectly impact many others through our supply chain.

Dyson people and our suppliers adhere to an ethical and environmental code which is supported by our own and third party auditors to ensure that our standards are observed no matter how far away they are.

Dashed lines to an X marks the spot

Transporting Dyson technology

Dyson transports most of its machines by sea. Where we do use road transport, we try to keep it to a minimum. In 2012, Dyson’s operations in France trialled new stacking configurations to maximise efficiency and reduce truck journeys. So far, kilometres travelled to deliver the same volume in France have been reduced by a third. We are looking at adopting the same practice in other markets.

Dyson is growing fast – there are new Dyson machine owners in different countries every day. By regularly reviewing the shipping routes and how our machines are stacked in containers and trucks, we ensure machines travel efficiently.  For example, we now ship Russia-bound machines to the port of St. Petersburg, reducing kilometres travelled by road by 80%.

We have eradicated the use of wooden pallets in more than 75 per cent of our shipping routes. Fewer pallets means that we can fit more machines in a shipping container – reducing the number of containers shipped results in savings on fuel.  Our container space utilization has increased from nearly 70 per cent (2005) to 97 per cent (2013).

Dyson Headquarters Malmesbury

Dyson buildings

By fixing minimum and maximum temperatures in our buildings we are able to reduce the energy needed for heating and cooling our buildings. In Dyson UK, this contributed to an annual reduction in our carbon footprint.

Dyson employee

Dyson People

Dyson people are problem solvers; they challenge convention with bright ideas. Like James Dyson who persevered with 5,127 prototypes to make the world’s first no loss of suction vacuum cleaner.

Dyson employees challenge

At Dyson

From Malmesbury in the UK to Chicago and Singapore, there are Dyson people all over the world.

Making things is part of everything we do in work, as well as play.

Dyson employees working with Dyson vacuum cleaners


Whether one of our 1,500 engineers or not, all Dyson people share a frustration with things that don’t work properly. And an inventive spirit. We’re always looking for bright people across the world.

Dyson careers
James Dyson Foundation

Future Engineers

James Dyson believes in inspiring more young people across the world to become engineers. His charity, the James Dyson Foundation encourages children to think differently, make mistakes and invent.