Hair science: at the core of Dyson’s hair care technology


Engineered to support shiny hair and prevent damage

The Dyson hair care range of tools and attachments style, smooth, and protect hair with each use. See how strand integrity and hair growth is supported through our hair care technology below.


  • The hair science behind colour loss

    Heat damaged hair can suffer from loss of colour vibrancy – whether it’s dyed or natural. Unlike conventional stylers, A Dyson hair straightener, dryer or styler provides heat protection for hair and won’t cause colour to fade or escape

    To protect healthy hair alongside colour shine, the Dyson hair care range uses in-built intelligent heat control. Because colour requires a standard of heat protectant to maintain strength, the temperature settings in our range are measured and regulated continuously. The Dyson hair dryer and Dyson hair styler both measure airflow temperature around 40 times per second. The Dyson hair straightener regulates the temperature of its plates 100 times per second.



  • Smooth airflow supports smooth hair

    Airflow in conventional stylers can often be unruly. When uncontrolled air is propelled onto hair, strand friction, flyways and frizz can occur. To prevent having to use frizzy hair treatment post-styling, the Dyson hair dryer uses controlled air output, which allows you to style separate sections as you like.

    The Dyson Supersonic™ hairdryer produces a high-pressure stream of air angled at 20° for precise hair care and sleek blow-dry results. Smooth airflow is also included in the Dyson hair styler, through an aerodynamic phenomenon called the Coanda effect. And to prevent heat damaged hair, the Dyson hair straightener prioritises control over extreme heat through the use of flexing copper plates.

Hair repair treatment in Dyson’s laboratories

To ensure that the Dyson hair care range promotes healthy hair, each styler is rigorously tested in our hair laboratories. Our focus on technology allows us to understand how to take care of hair where others have failed.


  • Hair repair tested on real strands

    The industry standard cloth test won’t show how heat damaged hair is affected by styling tools. Dyson challenged convention and tested our airflow on real hair. When controlled airflow is used in place of extreme heat, water evaporates off of each strand. For fast and efficient drying and styling that results in shiny hair, the powerful Dyson digital motor V9 is used in our Supersonic™ Hair Dryer and Airwrap™ Multi Styler.


  • How heat damaged hair is weakened

    Dyson’s engineers use the tensile tests to measure the time it takes damaged hair to break compared to healthy hair. The more heat is applied to hair, the quickly it becomes damaged and breaks. To provide frizzy hair treatment and protect hair health, the Dyson hair care range relies on intelligence over heat.


  • Water’s impact on hair growth

    Heat damaged hair absorbs more water, which causes the cortex of each strand to swell, weakening hair and reducing colour and shine. The heat control used within the Dyson hair styler, straightener and hair dryer prevents damage and enhances smooth hair.

The science of hair care

To provide seamless everyday styling that is inclusive of everyone, Dyson’s engineers researched the structure of every hair type. Creating attachments designed for specific hair types and textures.


  • How to achieve shiny hair

    Damaged strands scatter light in every direction, leading to dulled hair colour. Healthy hair has intact cuticles that reflect light in a single direction. To maintain hair shine, the Dyson hair care range engages with hair agents whilst providing heat protectant, allowing you to style as you like. As different hair types require different levels of heat, our tools allow you to maintain the ideal temperature throughout each use.


  • Frizzy hair repair treatment

    Damaged hair can’t be fixed. It’s important to protect the shine you do have – which comes down in large to how you style your hair. We recommend styling hair from damp to dry, as this takes advantage of elasticised hair. To combat flyaways and frizz, the Dyson hair dryer comes with a Flyaway attachment. Designed to be used on blow-dried straight hair.

Hair myths and facts

Through our focus on how to get healthy hair, we’ve challenged some common misconceptions.


  • Hair science on cold water

    Hair myth No 1. Rinsing hair with cold water is often attributed to shiny hair, but that’s not science. To provide hair protection, Dyson’s engineers research strands at a microscopic level. The results allow us to provide real styling care for smooth hair.


  • The power of airflow for smooth hair

    Hair myth No 2. Conventional tools rely on high wattage to try and achieve powerful airflow, but that’s not science. Instead, our airflow is formed by pioneering technology. The Dyson hair styler wraps hair by curving the air around it. The Dyson hair dryer employs air multiplier technology to convert high pressure air into a directed stream for smooth hair.

Hair care science: Did you know?

  • Women feeling texture of hair strands

    At 230C+, hair bonds begin to break down, melting the structure of each strand. This results in loss of shine, faded colour, breakage and split ends. The Dyson hair straightener has 3 precise settings (165°, 185° and 210°) to protect the structure of each strand.

  • Close up of outer layer of hair strand

    87% of Australian women who use a hairdryer use the tool on the hottest setting. At 150°C+, the outer layer of hair can become compromised. The Dyson hair dryer includes 4 precise heat settings for controlled drying.

  • Close up of inside of a hair strand

    The structure of hair is made from 79% keratin protein, 17% water and 4% fats and oils. Protect hair growth by using tools informed by the science of hair care.

Explore what our hair care range can achieve for you. See the Dyson Supersonic™, Dyson Airwrap™ and Dyson Corrale™.

  • Model using the Dyson Supersonic hair dryer

    Dyson Supersonic™ hair dryer

    Now with the new Flyaway attachment to hide flyaways for a smooth, shiny finish¹. Fast drying. No extreme heat. Engineered for different hair types.

  • Two models using the Dyson Airwrap styler to curl hair

    Dyson Airwrap™ styler

    Curl. Wave. Smooth. Dry. With no extreme heat. Engineered for different hair types.

  • Model using Dyson Corrale straightener

    Dyson Corrale™ straightener

    Enhanced styling with less hair damage1. Cordless versatility. Smooth, shiny results.

1Thermal damage measured by hair strength, when creating an equivalent straight style using minimal heat. Tested on Corrale with flexing plates vs Corrale with solid plates.