Runway-ready hair comes home with the Supersonic r™ hair dryer
As the Supersonic r™ professional hair dryer is released to consumers, we look at how it’s made the move from your favourite stylist’s toolkit to your home.
“This is the best hair dryer I have ever used,” beams Matthew Collins, one of our Global Styling Ambassadors. Larry King, another of our Global Ambassadors agrees, “It has the ability to turn the ordinary into the extraordinary and truly elevate your styling game.”
They are of course talking about the Dyson Supersonic r™ hair dryer. Our lightest, most powerful and precise styling tool to date. Developed and tested with experts, it’s been making waves since its release to professionals just 12 months ago. And now it’s bringing runway-ready hair to everyone.
Taking the professional hair dryer from backstage, to front row, to you
Unveiled at Fashion Weeks last year, the Supersonic r™ hair dryer has become an essential part of a pro stylist’s kit. Legends like Sam McKnight, Eugene Souleiman and Lacy Redway, all choose it as their go-to hair dryer for its enhanced manoeuvrability, comfort and precision.
Across the board, stylists have raved about how easily they can create iconic and artistic twists on runway and red carpet looks. “It’s like a magic wand,” Anthony Turner told us behind the scenes at the Issey Miyake A/W 24 show. Gary Gill agrees, “At first glance it’s visually astonishing, even strange. But I like it. I felt like it could never work, but it’s the complete opposite.”
“It’s incredible how it’s more compact, yet it still packs a punch, drying and styling hair effortlessly, in no time at all. It’s a joy to use.”
“The smaller size and lighter weight make it noticeably easier to manoeuvre, and there’s been no compromise on power. It’s small but mighty!”
“What I really like is how easily it styles both curly and textured hair.”
Smaller. Lighter. More powerful.
So how did the iconic Supersonic™ evolve into the Supersonic r™ hair dryer? “As engineers, we want to solve problems. So first we need to understand what those problems are,” Katherine Magowan, Design Engineer at Dyson tells us. “Being backstage at fashion shows, where machines are put through their paces, inspired us to create a product that is smaller, lighter, more manoeuvrable, more precise. All while maintaining the health of the hair.”
The result is a 30% smaller,¹ 20% lighter,² more powerful³ and precise machine. With a Dyson Hyperdymium™ motor that spins at up to 110,000rpm for faster drying, and a new ultra-responsive streamline flow heater that distributes air more evenly for consistent drying with no extreme heat or cold spots. Each attachment intelligently adjusts temperature and airflow, for your perfect finish, and RFID chips remember your last setting. In short, it means fast drying, precision styling and more shine.⁴ With no heat damage.
And it has been a triumph, earning prestigious endorsements across the industry, including the 2024 Cosmoprof Award for professional devices, with one juror’s verdict, “Tremendous […] form meets function.”
Book the look #styledwithr
To complement the release, Dyson’s global artistry network of more than 50 Styling Ambassadors have curated five Styled with r looks, set to define styling trends in 2025, for all hair types.
