This knowledge contributed to the development of the Dyson CorraleTM straightener – our latest beauty problem-solving piece of engineering and the only straightener with pioneering flexing plate technology.
Unlike traditional straighteners which rely on conventional solid plates, the unique flexing plates of the Dyson CorraleTM straightener adapt to the hair so they apply tension more evenly and stop strands splaying, and reduce frizz and flyaways. Considering that damage can affect the shine of your hair, this greater control allows outstanding styles to be created with less reliance on heat.
Three precise heat settings also allow more control – at 165°C, 185°C and 210°C. The temperature options allow the user to tailor the settings to suit their hair type, length and desired style, where in the past with traditional straighteners, they may not have been offered this ability. This adaptability allows those with more sensitive hair types to embrace styling with a straightener, where previously they may have steered clear.
The technology within the machine is informed by extensive user trials of which Dyson engineers completed over 600 hours with 800 participants across five countries globally. This is together with insights from industry leading stylists such as Jen Atkin, Jon Reyman, Larry King and Jawara. This real user intelligence from both industry and consumers explored a breadth of hair textures, different style desires, tool desires and demands and hair challenges in general.
Get in Control
We know that hair reflects the time that we live in and 2020 and the months ahead will be one of the most unprecedented times in modern history. While hair trends continue to be a mainstay, there is a growing spotlight on self-care1 and by relation, hair health. For that, the Dyson CorraleTM offers the seamless intersection between style and health, letting you manage your do with more control – be it the sleek glass look or beach wave chic – while ensuring less heat reliance so that you’ll be in perfect control of your hair.
 Source: Kantar Worldpanel