Dyson commits half a billion GBP to fuel new beauty innovations

The four-year investment will facilitate the opening of new beauty research labs and the development of 20 new beauty products across the next four years


Today, Dyson commits half a billion GBP to expand and accelerate its research and technology development across its beauty portfolio, announcing plans to launch 20 new beauty products in the next four years. Alongside this investment, Dyson also releases the results of its most comprehensive hair research study, deepening understanding of hair types, styling behaviours and perceptions of hair types and hair health around the world.

Dyson has consistently invested in pioneering technology. Six years ago, it revolutionised hair care with the launch of the Dyson Supersonic™ hairdryer – a machine which uses fast, controlled airflow and intelligent heat control to dry hair quickly, whilst keeping hair strong and healthy. Since then, Dyson has developed a range of styling tools engineered to provide superior styles for all hair types, limiting exposure to extreme heat damage. The performance of Dyson styling tools stems from a decade of research – from the hair’s structure to airflow dynamics – while understanding the effect of thermal, mechanical and chemical damage.

Research sits at Dyson’s core

Across Dyson’s four Technology Campuses, 6,000 engineers and scientists have access to hundreds of laboratories. These spaces allow for rigorous testing of new ideas and technologies 24 hours a day. For Dyson to truly understand how all hair types behave, and continue to identify better, healthier ways to style, the team develop test rigs and employ state of the art equipment. Machinery such as scanning electron microscopes, thermal cameras and airflow laser smoke machines help engineers better understand the impact of hair damage, global hair types and the effects of high-speed airflow.

Developing technology for all hair types remains a crucial focus for the research and development teams. For too long, there has been both a misunderstanding and misrepresentation across styling tools to truly cater for different hair types, while preserving hair from heat damage. This investment will create new lab spaces to both sharpen Dyson’s understanding of global hair types and damage, while also support the continued diversification of Dyson’s beauty technology.

From cortex to cuticle, root to tip – Dyson’s 2022 Global Hair Study

Understanding owners remains a central part of the Dyson design process, underpinned by hair science and research. This research and understanding informs our engineering decisions and empowers engineers to build machines that offers better styles backed by science, delivering healthy, stylish hair every day, no matter the hair type. Dyson’s obsession with hair has led to the creation one of the largest global hair studies. This research investigates hair health, hair perceptions, habits, and attitudes towards hair styling across 23 markets and 23,000 people – enabling Dyson engineers to gain a deeper understanding of real-world styling frustrations.

Dyson Newsroom

The latest news from Dyson

Press Contact

ANZ Press Office
Email: aupressoffice@dyson.com